MUNICH, Sept. 15, 2026 – Florian Taitsch has joined ARX Robotics as senior director of marketing and communications, effective Sept. 1, 2026. With Taitsch, ARX Robotics gains one of the most accomplished communications executives in Europe’s defense industry. In this newly created role, he will oversee the company’s communications, marketing and brand strategy.
Taitsch began his career at Airbus in 2004 and spent several years leading external communications for the company’s defense division. Most recently, he served for four years as vice president of communications and marketing at Eurofighter Jagdflugzeug GmbH, Europe’s largest defense program. There, he launched and developed the “Fighter Show” video series, building it into one of the European defense industry’s highest-reach social media content formats. Throughout his career, Taitsch has demonstrated an ability to make complex defense technologies accessible and visually compelling for both established and new audiences.
In his new role, Taitsch will further sharpen ARX Robotics’ positioning, expand the company’s visibility and help shape the dialogue with key stakeholders around technology, security and Europe’s defense capabilities.
“The land domain is becoming the new center of gravity for European defense. Florian Taitsch has demonstrated what modern communications can achieve for companies in our industry,” said Marc Wietfeld, CEO and co-founder of ARX Robotics. “He understands technology and impact. That is exactly what we need at ARX Robotics right now.”
“Europe’s defense capabilities are being redefined, and autonomous systems for land forces are central to that transformation. I look forward to working with the team to demonstrate their importance and make their impact visible,” Taitsch said.
ARX Robotics is a leading European defense-tech company developing Europe’s foremost unmanned ground vehicles (UGVs), the Gereon-RCS series, as well as Mithra OS - an AI-powered operating system that integrates autonomous and legacy platforms. ARX Robotics focuses on the digital transformation of land forces and the development of autonomous unmanned systems. With the ARX Robotic Framework - an approach that combines software-enabled hardware with a modular platform architecture - ARX leverages the potential of robotics and artificial intelligence to reshape the capabilities and capacities of land forces. In addition, ARX modernizes existing vehicle fleets with Mithra OS by integrating AI, sensor systems, and software-defined autonomy. ARX systems and technologies are deployed by several European armed forces and are in use in Ukraine. With strong technological expertise and a high level of innovation, ARX Robotics delivers solutions that maximize soldier protection and strengthen Europe’s strategic independence.
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